Buyology: Truth and Lies About Why We Buy PDF/EPUB ´ When he was a kid growing up in Denmark Martin Lindstrom had but one thought in his life Lego He was to put it simply obsessed with Lego He hand built and slept on a Lego bed He dressed in Legos colors He even turned the family garden into his very own Legoland creation a miniature village complete with bonsai trees scooped out canals and dozens of houses and ships constructed entirely out of LEGO Then one bright summer s day in 1982 ambitious 11yearold Martin Lindstrom opened Legolands doors optimistically anticipating hoards of visitors from near and far Not a single person showed up Aware that somethingthan mere brilliant design was needed to attract visitors young Martin suddenly had a flash of inspiration he would advertise He promptly persuaded the local newspaper to run an ad and sure enough the following week 131 people streamed through the garden gate Including two lawyers from LEGO who very politely informed Martin that if he persisted in using the name LEGOLAND he would be guilty of trademark infringement Thats when he first realized the seductive power of marketing and advertising So Martin decided to open his own advertising agency which he succeeded in doing a couple of months later at the ripe age of 12 And thus a lifelong relationship with marketing and brands was born After selling his agency in 1988 Lindstrom attended the Academy of Advertising before joining international giant BBDO In 1994 he went on to form the groups first interactive agency BBDO Interactive and three years later he founded BBDO Interactive Asia Pacific both agencies growing to become the largest Internet solution companies in their respective regions By the age of 30 Lindstrom had become one of the most respected names in the industry He has since spent 300 days on the road annually sharing his brand of wisdom and pioneering methodologies through speaking engagements and his role as trusted advisor to countless high profile companies celebrities and royal families In 2009 amidst the rubble of the economic meltdown Lindstrom opened a new chapter Disheartened by much that he had seen on the front lines of the branding wars for the last two decades he decided to turn the spotlight inward and reveal all hed learned along his journey from 11 year old Lego enthusiast to one of the globes foremost marketing experts His goal By exposing the best kept tricks and secrets of the marketing world and opening our eyes to all the ways in which we as consumers are being manipulated and deceived he would help each one learn to resist the siren song of advertising and make smarterinformed decisions about how we spend our money The goal is to prepare brands for atransperent and honest appraoch where secrets no longer will be possible and thus transperancy is needed Brandwashed is the culmination of this ambitious undertaking Lindstrom has been featured and continues to be featured in the Wall Street Journal Newsweek The Economist New York Times BusinessWeek The Washington Post USAToday Forbes and Harvard Business Review He also freuently appears on NBC s TODAY show ABC News CNN Money CBS Bloomberg FOX Friends Discovery Channel and the BBC Lindstrom also pens a weekly column for Fast Company and TIME Magazine and appears regularly Americas 1 ranking morning TV show The TODAY Show as an expert on consumer awareness and advocacy In 2011 Lindstrom appeared in the Morgan Spurlock Supersize Me0 documentary The Greatest Movie Ever SoldHis latest book Brandwashed Crown is based on a 3 month long 3 million guerilla marketing experiment exploring the most powerful hidden persuader of them all Us Buyology paperback released February 2010 by Crown Publishingwas voted pick of the year by USA Today and between 2008 and 2009 reached ten of the top 10 bestseller lists in the US and worldwide His 6 books have been translated intothan 40 languages and published inthan 60 countries globally In 2009 TIME Magazine named Lindstrom one of the Worlds 100 Most Influential People for his groundbreaking work on neuroscience and branding Visit MartinLindstromcom to learn