Alibaba and lead it from struggling startup to the world s most dominant e commerce player Now in the first English language account of Alibaba s extraordinary success Erisman shares stories of weathering the dotcom crash facing down eBay and Google negotiating with the unpredictable Chinese government and enduring the misguided advice of foreign experts all to build the behemoth that s poised to sweep the ecommerce world today And he analyzes Alibaba s role as a harbinger of the new global business landscape with its focus on the East rather than the West emerging markets over developed ones and the nimble entrepreneur over the industry titan As we face this near futur.
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